Hits: 936

Provincial, Regional, Municipal Governments, Chambers and BIAs are doing their best to support local business. All of these community leadership organizations are supportive of the Digital Mainstreet Project. If you look at the dominant sponsors of Digital Mainstreet Project the companies are foreign-owned billion dollar enterprises. Digital Mainstreet is driving higher profits and revenues for Google and Facebook, and the advertising dollars generated are not staying in our community.

There is a Canadian story and local story that is emerging. GetintheLoop is a Canadian based business in 85 communities, each franchise is locally owned. GetintheLoop is a technology company, with a passion for shopping local, our flagship product is our free App. 300,000 people in Canada use GetintheLoop, 5,000+ businesses are promoting 10,000's of offers to shop local.

As a local GetintheLoop franchise owner in Northumberland and Bay of Quinte, we launched this year and have 2000+ local members and 100+ businesses using GetintheLoop's technology platform. As a small business owner I absolutely know and respect that local businesses need a competitive advantage, a multi-pronged approach to marketing their business. This includes local print, local radio and a digital strategy. A local business needs an effective marketing plan that is sustainable, affordable and effective.

See video by  GetintheLoop  CEO, Matt Crowell Supporting Local goes both ways!

Here's what happens when you “shop local.”

1. More of your money will be kept in your local economy
For every $100 you spend at locally owned businesses, $68 will stay in the community. What happens when you spend that same $100 at a national chain? Only $43 stays in the community. (Source: Civic Economics – Andersonville Study of Retail Economics.)

2. You embrace what makes your community unique
You wouldn't want your house to look like everyone else's in the country. So why would you want your community to look that way?

3. You create local jobs
Local businesses are better at creating higher-paying jobs for your neighbours. When you shop locally, you help create jobs for teachers, firemen, police officers, and many other essential professions.

4. You help the environment
Buying from a locally owned business conserves energy and resources in the form of less fuel for transportation and less packaging.

5. You nurture community
Local business owners know you, and you know them. Studies have shown that local businesses donate to community causes at more than twice the rate of chains.

6. You conserve your tax dollars
Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify your community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong— in your community!

7. You create more choice
Locally owned businesses pick the items and products they sell based on what they know you like and want. Local businesses carry a wid­er array of unique products because they buy for their own individual markets.

8. You took advantage of their expertise
You are their friends and neighbors, and locally owned businesses have a vested interest in knowing how to serve you. They're passionate about what they do. Why not take advantage of it?

9. You invested in entrepreneurship
Creativity and entrepreneurship are what the economy is founded upon. Nurturing local business en­sures a strong community.

10. You can make our community a destination
Shopping local creates and sustains businesses that are interesting and unique, building our community, attracting new neighbors, visitors and guests. This benefits everyone!

People in our community have made the choice to adopt digital technologies. National Brands, Billion dollar big box stores and eCommerce sites are pushing the digital envelope. Our local businesses are asking for support. We all need to make a choice, to take a chance, or our community will get left behind. We need to support the current businesses and attract new businesses, filling the vacant stores in our community with more businesses that are interesting and unique, building our community.

Steve Wilkes
Cobourg Resident and business owner